Book Signing: Theresa Behrendt - 07/29/2013

Book Signing: Theresa Behrendt, "Selected Quotations that Inspire Us to Think Bigger, Live Better and Laugh Harder"

Book Signing in the Museum Lobby:  Theresa Behrendt, co-author of  "Selected Quotations that Inspire Us to Think Bigger, Live Better and Laugh Harder"

A shortcut to persuasion
Having served as an advisor to four U.S. presidents during their successful political campaigns, Ms. Behrendt explains that using the perfect quote is often the best way of communicating most persuasively – and efficiently – in speaking and writing. "A memorable quote can be your best weapon in persuading a boardroom or moving an audience. It can also convey the context and import of what you're saying by evoking the name of the original speaker.